A Bold New Identity and High-Impact Website for Scalebound
Branding & Web | 2025
Project Summary
I refined their wireframe and brand through competitive analysis, then designed a focused new Framer website and brand identity on an accelerated timeline ahead of their conference.
About Scalebound
Scalebound is a coaching partner for CEOs and founders navigating growth. They help leaders scale their companies and themselves through strategy, mindset, and execution to drive clarity, resilience, and lasting success.
Diving in
In late 2025, Scalebound, a performance coaching company for software CEOs, was growing fast but their website wasn’t keeping up. It told part of the story, but not the one that truly resonated with the caliber of leaders they were serving. The tone felt too playful, the structure too generic, and the brand’s unique blend of empathy and executive rigor wasn’t coming through.
When I joined the project, Scalebound already had a rough wireframe and a strong vision for who they wanted to reach. What they needed was someone to connect the dots by refining their strategy, elevating their visual language, and translating their message into a high-impact one page site built to convert.
We set an aggressive 7 day timeline to reimagine the experience, reposition the brand, redesign the website, and prepare for an upcoming conference launch.
Competitive Research
Before doing any designing, I did some competitive research on 4 main competitors. I tried to look for differences in their branding, offering, and messaging to see if there was a way to uniquely position Scalebound in that landscape.
Identifying a design direction
In an effort to move quickly by eliminating directions we didn't need to go, I created moodboards to feel out their appetite for three different design directions that I thought would work for their brand. Armed with that, we had everything we needed to begin
Branding
I drew from their existing palette of black, red, and yellow, and expanded it with a range of grays for balance and flexibility. The original sage green felt too subdued and out of sync with the brand’s energetic vision, so I replaced it with a bold blue. This shift maintained the brand’s vibrancy while introducing a sense of trust and clarity in lighter sections.
For typography, I chose Satoshi. It's a clean, modern sans-serif that feels both premium and approachable. Its minimal aesthetic complements the brand’s refined yet inviting tone without coming across as cold or sterile.
Building it in Framer
Thanks to all the exploration we did before diving in, the first look came together quickly. I had the first draft of the site ready just 3 days after our kickoff call (including the creation of both decks).
By aligning early on goals and design direction, we eliminated friction, shortened timelines, and delivered meaningful results.
Outcomes
The first look came together quickly, just 3 days after our kickoff call. Aligning ahead of time meant that this was directionally very close to their original vision, needing only some minor tweaks.
Velocity: From kickoff to final designs in 7 days.
Deliverables: Two pitch decks, new brand assets and a fully featured Framer website
Check out the website yourself at scalebound.com
